How to Increase Car Counts for Your Auto Repair Shop - Use Mobile or Text Message Marketing

Mobile Marketing or Text Message Marketing has truly become an incredibly powerful marketing strategy, but only if it's done right.

Also understand why mobile or text message marketing is so powerful. It's powerful because your ads or offers are targeted specifically for the user. They opt-in to get your messages and basically tell you that they want to hear from you. Let me explain.

In order to get started and set up a mobile marketing campaign, you will require:

1) A Text Messaging Platform: This is the system that runs all of your campaigns. Platforms are typically hosted online and (depending on the service you choose) will run all of your mobile campaigns. There are a variety of platforms available and each one of them boasts specific features. Some are just basic text messaging; others include Text-to-Vote, Text-to-Win and countless other features. The platforms also provide your 'keywords' and the 'short code'

2) The Short Code is the specific number that people will text to. A short code is really a shortened phone number that's provided to you by the Text Messaging platform.

3) Keywords: Those are the words or terms that people will 'text' to get your offer. Keywords can be any combination of letters and numbers that you want. As an example, you might have customers or prospects 'text the word myautoshop to 54321 to get (your offer - like to save $10 on your next oil change' The term 'myautoshop' would be your keyword; the number 54321 would be the short code.

4) When people text to your short code, they will get an instant response that should direct them to your mobile website to view a coupon for the savings.

To really be successful and increase your car counts dramatically, you must have a mobile website. That's because they are a much smaller, stripped down version of your regular site and will load much faster on visitor's mobile devices.

What makes this strategy so powerful is that it's been proven that prospects and customers who receive text message marketing and coupons (also referred to as m-coupons) from local businesses are 'hyper-responsive'. The statistics are overwhelming. Some recent studies show that mobile coupons and offers get 10X the redemption rate as opposed to any other coupon format. Today, Mobile Marketing or Text Message Marketing is one of the best methods you can use to Increase Car Counts and market your business to make more money. Above that, you'll build a better list of loyal customers.