MACCO has been a franchise since 1972, and now hosts over 500 franchises. These franchises service more than 12,500 vehicles every week, 650,000 per year. This means they service more cars than any other car paint and repair franchise in North America. MAACO has been dubbed "America's Body Shop," and it is known worldwide. It is one of the cornerstone franchises of Driven Brands, which is the leading automotive franchise in the United States. It has been recognized by experts in the media and franchising industries for overall excellence, growth potential, and comprehensive support systems for store operators. MAACO has developed a system that relates to the establishment and maintaining of their centers. This system includes research and development, market analysis, training, advertising, record keeping, sales and merchandising methods.
This brand is an incredibly popular franchise, as shown by the many entrepreneurs seeking to start a MAACO franchise. With brand recognition and more than 45% of the U.S. market share, starting a new MAACO franchise is a huge opportunity.
The requirements to start a franchise include a net worth of $250,000, minimum liquid assets of $90,000, and a credit score of at least 700. The initial franchise fee is $40,000, and the average total investment is around $300,000. This franchise is North America's number one aftermarket franchise in terms of sales. Certified franchisees average around $1,000,000 in annual store revenues..
In 2011, MAACO was ranked #1 in class by Entrepreneur Magazine, and 84th overall. Base on the 2010 Automotive Aftermarket Industry Association (AAIA) in their Fact Book of the 19th Edition, the automotive aftercare market is one of the fastest growing industries today and is estimated to grow 4.5 percent in 2010 - up from $277.2 billion in 2009 to $289.6 billion in 2010. This franchise has been called a "recession resistant company," largely because of the huge number of cars on the road. Even in a recession, those cars will need repairs.
For new franchisees, the training process is extensive. The first four-week training program combines in the classroom, in the field and on the job training aspects. This training focuses on all aspects of owning and operating a MAACO franchise. This includes learning about the franchise system, merchandising, advertising and marketing, the POS system, interfacing with customers, technical training, lead control, technical training, management information system, forecast and profit/margin control and local trade, wholesale, and national account business-to-business training. After that, a minimum of four weeks of in-store training is given, to familiarize employees and managers on products and store operations. In addition, for six to twelve months, training and oversight blends in-store training with constant support of Operating System experts, who help achieve profitability, quality, and sales targets by focusing on the management process of the operating system in the store.
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