5 Tips for Using Calendars in Your Direct Marketing Campaign

Start the New Year out right by doing a direct marketing campaign. One innovative tool to incorporate in that campaign are calendars. Use them to promote virtually any type of business, from luxury spas to auto repair shops. There are a few varieties to choose from, including wall calendars, poster calendars, card calendars and desktop calendars. The best time to start sending or handing out calendars in your direct marketing campaign is during the month of December, before the start of the New Year.

That is the time that people start to think about buying a new calendar for the upcoming year. Even in this time of technology, most people display calendars in their kitchen or and some are just more comfortable with paper calendars. Read on for the top 5 tips for using calendars in your direct marketing campaign.

Printing Company

Calendars are relatively inexpensive to produce and send. Make sure to use a reputable printing company and place a batch order as you will typically get a discount on batch orders. In contrast to other forms of advertising, that makes custom calendars cost-effective. Consider this method to make a strong impression on a low budget.

Types of Calendars

Use different types of calendars, such as wall and desktop, to send out to clients, if it's in your budget. It's still quite common for businesses, and people, to hang calendars at their place of business. Many employees enjoy using desk calendars. There is a certain satisfaction of being able to see things at a glance and write them down. Use all different types of calendars in your campaign for best results.

Time Frame

It's important to send calendars to clients and potential clients early enough for them to use them in time. Another reason to get them sent out early enough is that companies typically use the first calendar or calendars that they receive. Getting them out early, but not too early, ensures that your custom calendar is used and is effective.

Make Them Memorable

Stand out from the crowd! While you want to include your logo as a way of advertising your brand, stay away from making the business calendars hum drum. Take the time to use photos and designs that make the calendar, and by extension your company, memorable. Keep it tasteful and elegant, but make it fun at the same time. The printing company that you use can help walk you through the process.

Hand Deliver the Calendars

If possible, boost your direct marketing campaign by hand delivering the calendars. This isn't always possible but it can pay off in big dividends. It will resonate with clients, and potential clients, far more than receiving them in the mail. Not to mention, you will save money on postage!