Building a constant stream of referral customers doesn't have to be difficult. You simply need a system to do that and provide your customers with the right tools to get the job done.
Of course, your customers are not looking for a job and not necessarily to be a sales rep for your business. They most likely already have a job. Secondly, they don't really know what to tell others about you.
Therefore, to make it easy, you have to give your customers the tools they need to make referrals. To do that, simple create a separate set of 'Customer Referral Cards'. Printing is dirt cheap. Create the cards so that the only thing your customer has to do is to 'hand them out' to friends, colleagues and associates.
Like any other offer you make, of course, the better the offer, the better the results. That means you have to create an irresistible offer for your new customer. Make that offer so good that they simply can't refuse.
As an example, you may create a customer referral card that offers 'Your Next Oil Change for Only $7.99". Now that's a great offer. When backed by a few kind words from your existing customer, it's sure to create new referrals for your shop.
But what about those who think 'If it sounds too good to be true, it probably is'? The people being referred to your shop may just look at that incredible offer that way. If they think it's too good to be true, then they will simply error on the side of caution.
Besides, wouldn't you wonder to yourself, "Why is that shop giving me this offer?" Sure you would. But therein lies the problem.
You haven't given them a reason why you're doing it. If you don't provide the reason, you're leaving it open for the person to try to figure it out for themselves. I guarantee, they won't get it right.
This is just like if you were to try to 'bud in' a line-up at the grocery store checkout. If you just walked up to a person and asked if you could go ahead, you would probably get a stern 'No!'. On the other hand, if you give them a reason, they'll probably let you in. As an example, if you were to say, "May I get in front of you because I only have these two items?" or "... because I am late for an appointment" or some other reasonable excuse, most people will let you in.
Same goes for your offer. Why are you giving me such a great offer? Is it your way of making my first visit virtually 'risk free'? Maybe you want to tell them that it's your way of showing your customers that you appreciate their business and want their friends to be able to experience the same great service.
The actual excuse isn't as important as the fact that you don't leave it up to the customer to decide or try to figure out why you're doing it. But adding a reason explaining why you are giving them such a great offer will eliminate them trying to guess. That will increase the results of your customer referral program and help to build your car count and increase your profits!
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