Mobile or Text Message Marketing provides you, the auto repair shop owner (or just about any other business owner) the unprecedented opportunity to connect with your customers and prospects on a personal level and in real time. You can actually have your messages, ads and offers seen over 97% of the time.
That's because you're putting your message right in the palm of their hand - on their phone! Users have to opt in to receive your messages. That's telling you that they have an interest in what you're doing and want to receive your offers.
Why does text message marketing work so well? It works because you're meeting your customer and prospect where THEY are and they are mobile. Just look at some of the facts:
1) Right now, there are over 275 million mobile phones in the United States alone
2) Over 90% of text messages get read within 15 minutes of being received
3) Over 97% of messages get seen or read.
At no other time in our history has a technology has become so widely accepted and used by so many people in such an incredibly short period of time. There are billions of text messages sent every day. In fact, some consider text messaging their primary source of communications. So why wouldn't you market your auto repair shop to your prospects where they are. They're on their phones because they're mobile.
Although the general public has really only been text messaging for a few short years, texting has become a part of most people's every day lives.
When you can put your auto repair shop messages on their phone in a form of a message, you know you're getting seen. Statistics and surveys show that over 90% of them get read within 15 minutes of being received. Overall, over 97% get read. How does that compare with that ad or flyer you just put out to market your auto repair shop?
Besides, if you still are not convinced that people take their mobile phone seriously, it's been shown that (on average) It takes 26 hours for the average person to report a lost wallet while it only takes 68 minutes to report a lost phone. (Source Unisys)
If you're still wondering if text message marketing is for your auto repair shop, consider this. Mobile coupons and promotions get 10 times the redemption rate of traditional printed coupons. Now that's sweet!
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