One way to introduce your auto repair shop to your prospective clients is handing them a copy of your business cards. These prints contain the basic information of your business such as its name, location and contact information. These cards don't act as reference for your business but also as means to market it. By creating your prints with unique and compelling design as well as including the benefits that your business offers, you've got persuasive advertising tools at hand. Here are some design ideas that you can use for successful marketing:
Business Card Design Ideas to Market Your Auto Repair Services
o Die-Cut - Take your prints out of the norms and use die-cut cards instead of the traditional rectangular prints. For your auto repair business, you can use cards that are shaped like automobile with a mechanic working on it. For repair shops that have specializations, you can highlight this in your card prints. For example, you can have an auto-shaped prints designed with the engine bay being attended by a mechanic if you focus mainly on engine repairs.
o Folded - These are also known as the tent cards or sometimes referred to as mini-brochures. The main advantage of these prints is that you have extra spaces to include vital information other than your company's basic information, tagline and the benefits offered. You can list your major auto repair services at one panel and include a map on the other. You can also feature a customization project (if any) that you have done with a client's car.
o Two-Sided - Take advantage of the space on the other side of your cards. Instead of leaving it blank, you can add information about your auto repair shop. You can list the services that you offer or include a map that your clients can use to find your shop. If you offer body repairs, showcase this using a before and after photo of the vehicle. You can divide the space into two and show the before photo at the left side while the after photo at the right. Include a short caption about these photos.
o Plastic - Should you want card prints that will not only stay in your client's mind but also stay with them longer, you may opt for plastic cards. Compared to paper stocks, plastics are more durable. Also, these offer vibrant colors and designs when printed. You can even have die-cut prints for your auto repair shop.
o Magnetic - Staying on top of your client's minds is important if you want your small business to stay alive. So, why not remind them that you offer great auto repair services by handing them magnetic business cards. These can be stuck on refrigerator surfaces where your clients can see them many times a day and be reminded of the services you offer.
Don't overlook the importance of using your cards as another means of marketing. Since they are your first contact to your prospective clients, it would be better to hit them with persuasive but subtle advertising. Include your auto repair shop's theme and benefits in your cards and use the ideas above to maximize on your business card marketing. Make your prints stand out - get people to notice your business.
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